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Making ensuring that as many people as possible can visit your website is crucial if you own one. Making ensuring that the photos on your website are appropriately explained for users who could be blind or visually impaired is a crucial component of accessibility. Alt text is useful in this situation. Make sure to use alt tags for every image on your website. This article will help you understand how essential alt tags are and how to use them! It is very important for you eCommerce SEO Strategies


What is an Alt Tag?

A brief description of an image that is added to the HTML code of a webpage is called alt text, alternative text, or “alt tags.” It helps screen readers, assistive tools that read webpage material aloud to people who are blind or visually impaired, comprehend the image’s content. A straightforward but crucial component of online accessibility, alt text enables users who are blind or visually impaired to comprehend the information included in an image on a website.


Search engines utilize alt text as well to comprehend the context of the images on a webpage. As people can comprehend what the photographs are about, this might raise your website’s rating in search results. Search engines also utilize alt text to comprehend the context of the pictures on a page, which may help a website rank higher in search engine results.


How Important Is Alt Tag?

Because it guarantees that visitors who are blind or visually impaired can comprehend the content of your site’s images, alt text is a crucial component of online accessibility. Without alt text, screen readers would just scan the image’s file name, which might not provide anything relevant about the content of the picture. Users who are blind or visually impaired may find it challenging to grasp the image’s context and to utilize the website.

Additionally, adding alt text to your photographs might help you rank better in search results. A well-written alt text can increase the likelihood that an image will appear in image search results since search engines utilize it to comprehend the context of an image. This may boost the website’s search engine ranks and enhance website visitors.


Adding Alt Tags to Images

It’s simple to add alt text to your photographs. Simply put a brief description in the “alt” property of the “img” HTML tag.


Copy code

<img src=”image.jpg” alt=”A beautiful sunset over the ocean”>


It’s crucial to remember that the alt text ought to describe the image and be pertinent to it. Do not use the same alt text for several photos or words like “image of” or “picture of.” Every image needs a distinct alt text that depicts it correctly.


Aim for a succinct yet detailed alt text that appropriately represents the image while writing it. Avoid filling your content with keywords or phrases, as this is what search engines refer to as “keyword stuffing” and it can be misleading for screen readers. The objective is to accurately and concisely describe the image, not to cram it with keywords.


For instance, write “A gorgeous sunset over the ocean with a golden sky and an orange sun lowering over the waves” rather than “Image of lovely sunset over ocean.” This gives users who are visually challenged a clearer and more precise description of the image, making it simpler for them to comprehend the image’s context.

Whenever you can, include captions to your photographs as well. Not simply for users who are blind or visually challenged, captions give context and information about a picture that may be useful to everyone. In addition to adding to the image’s description, captions can help the image rank higher in search results.


In conclusion, Alt text is a crucial component of search engine optimization and web accessibility. You may increase your website’s search engine rankings and make it easier for those who use screen readers to view it by adding alt text to all of your photos. Making this minor tweak will go a long way toward ensuring that everyone can access your website. As you can see, alt text is essential for both increasing your website’s search engine results and making it accessible to users who are blind or visually impaired.


It’s crucial to remember that alt text is only one component of online accessibility. There are other additional aspects to take into account, like navigation, text size, typeface, and color contrast. Take a complete approach to online accessibility if you want to make sure that your website is genuinely accessible to everyone.


Conduct frequent accessibility audits and make the required improvements to make sure your website is accessible to all users. This can involve evaluating your website for color contrast, screen reader compatibility, and the ability to resize all text without the use of assistive technology.


Thank you for reading,

Cagri Torun

Founder @ Dux8 | Facebook & Google Advertiser for eCommerce Businesses

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